Six industries
Where the platform runs today.
Each industry uses the same four layers. What changes is which signals matter and which packs fit. Playbooks are illustrative, drawn from how the architecture behaves in each motion. Not client case studies.
B2B software, AI, and data companiesTechnology and SaaS
Crowded categories and long buying committees. The account that just hired a CRO or raised a round is the one worth calling this week.
Signals we watch
- Funding rounds
- New CRO or VP Sales hires
- Sales team expansion
- Product launches and GTM changes
Software and AI playbook →AI-native startups playbook →Talk about technology and SaaS
Banks, lenders, payments, wealth, and fintechFinancial services and fintech
Every touch has to survive a compliance review, and a new rule can land on hundreds of accounts at once.
Signals we watch
- Regulatory change
- Executive shifts
- Funding and M&A
- New-market entry
Financial services playbook →Fintech and data playbook →Talk about financial services and fintech
Carriers, MGAs, and brokersInsurance
Long cycles, many stakeholders, and renewals defended late. A leadership change opens the window a quarter before renewal.
Signals we watch
- Executive shifts
- Vendor and core-system reviews
- Regulatory change
- M&A
Insurance playbook →Talk about insurance
Healthtech and companies selling into healthcareHealthcare and healthtech
Buying committees are wide and the window is short. New commercial leaders and fresh funding reset the vendor list.
Signals we watch
- Funding rounds
- New CRO or CMO hires
- Product launches
- Partnerships and new-market entry
Talk about healthcare and healthtech
Consulting, legal, and accounting firmsProfessional services
Relationships are the business. The firm that notices a client's change first earns the next engagement.
Signals we watch
- Executive moves at clients
- Mergers and restructurings
- Regulatory change
- New practice areas at competitors
Talk about professional services
Industrial software, IoT, and automation companiesIndustrial tech
Technical buyers and long evaluations. A GTM reset or a new-market entry tells you who is building pipeline now.
Signals we watch
- GTM resets and restructuring
- New-market entry
- Sales team expansion
- GTM tooling adoption
Talk about industrial tech