Run it out of the box. Or have us build it.
Software, operated for you by the people who built it. Start with the standard platform, add use cases as you grow, or have us design a deployment around your business.
Priced by the number of named accounts covered. Quoted in the first working session.
The same governance, whatever you buy.
Core, Packs, and Custom all run on the same platform, with the same controls. Nothing about the trust architecture is an upgrade.
- A person approves every send. No setting turns it off.
- Your CRM connection is write-only, with zero read access.
- Mabry holds no credentials to your systems.
- One model provider, pinned to your account.
- Every action logged, and the log exports.
- Your data destroyed at term end, confirmed in writing.
Where new packs get built.
Custom starts with a diagnostic, then we design the motion, build custom agents and rules, and embed an operator who answers for the result. Every custom build leaves a reusable pack behind, and that pack becomes available to every Core customer. Consulting is how the platform grows.
Two tracks. One standard: it ships.
Structured engagements with defined outcomes and timelines. Every one is fixed scope, quoted after the first working session, and every card says what's running in your stack when it's done. Core and Packs are the platform. These engagements are how Custom gets delivered.
| Path | Diagnose | Build | Operate |
|---|---|---|---|
| Core and Packs | Scoped in the first working session | Standard packs. No custom build | Run by Mabry |
| AI-native and hyper-growth | Diagnostic Sprint · 2 weeks | Build Sprint · 6 to 8 weeks | Fractional leadership · monthly |
| Enterprise | Readiness Assessment · 3 to 4 weeks | Transformation Build · scoped to the program | Operating Partnership · 6 to 12 months |
Diagnose
Diagnostic Sprint or Readiness Assessment: the leak, the map, the plan.
Build
Build Sprint or Transformation Build. Systems shipped live in your stack.
Operate & scale
Fractional Leadership or Operating Partnership. Run it, prove it, expand it.
Kickoff & access
Audit begins on the exports you share. No standing access, no workshop theater.
Findings readout
The leak, quantified in dollars, mapped to failure patterns.
First agents live
Initial skills deployed against the top pattern.
Output in inboxes
First drafted outreach staged for your reps' approval.
AI-Native & Hyper-Growth
For founders and revenue leaders building a go-to-market engine that has to scale faster than headcount.
GTM Diagnostic Sprint
When it's done: your leak mapped in dollars and a prioritized 90-day roadmap. Deliverables that are yours to keep, whoever builds next.
Scope & deliverables+
A working audit of your entire motion: ICP, positioning, channel economics, stack, data, and workflow. We find where pipeline is leaking and what to fix first. You own every deliverable.
For: teams that need clarity before capital, or before the next hire.
- ICP & positioning assessment
- Funnel & channel economics review
- Stack, data & workflow audit
- Prioritized 90-day roadmap with quick wins
GTM Build Sprint
When it's done: a signal-based engine live in your environment: monitors running, workflows wired into your CRM, every send human-gated, your team trained to run it.
Scope & deliverables+
We stand up the engine: designed, built, and live in your environment, with your team trained to run it.
For: companies with traction that need infrastructure beyond founder-led selling.
- Signal-based outbound system
- CRM architecture & agentic workflows
- Sequences, playbooks & enablement
- Revenue dashboards & instrumentation
Fractional GTM Leadership
When it's running: a managing partner embedded in your revenue team, running the cadence, coaching the team, and operating the engine as your market moves.
Scope & what we own+
Senior go-to-market leadership embedded in your company, running the cadence, coaching the team, and iterating the system as you grow.
For: companies between "we need a VP" and "we're ready to hire one."
- Revenue cadence & forecast discipline
- Playbook execution & team coaching
- System iteration & reporting
- Hiring support when you're ready to scale
Why ongoing? Because a founder-led team needs senior capacity more than it needs another tool. A managing partner runs the cadence, coaches the team, and keeps the engine current, until you are ready to hire the leader who takes it over.
Talk to a partner →Enterprise Revenue Organizations
For transformation and revenue leaders moving legacy GTM stacks toward a governed, agentic operating model, with board-level scrutiny on every dollar.
Agentic Readiness Assessment
When it's done: a board-ready readout of what agents can carry in your revenue org today, and the phased, governed plan for what has to be true first.
Scope & deliverables+
A rigorous, evidence-based scope of what agentic AI can actually carry in your revenue organization, and what has to be fixed before it can.
For: leaders who need a credible plan before the board asks for one.
- Stack, data & integration-constraint audit
- Agent-opportunity map, prioritized by value and feasibility
- Phased architecture & governance model
- Build-vs-buy analysis
Transformation Build
When it's done: one revenue motion re-architected end to end and live in production: governed agents in your stack, instrumented from day one.
Scope & deliverables+
One revenue motion, re-architected end to end and shipped into production: governed agents, integrated with your CRM and data layer, instrumented from day one.
For: enterprises modernizing motion by motion, not betting on a big bang.
- Working agents live in your environment
- Integration & governance architecture
- Team enablement & operating runbook
- Revenue instrumentation & reporting
Operating Partnership
When it's running: the Mabry team inside your transformation: signals live, system current, executive cadence held, accountable to revenue outcomes.
Scope & what we own+
The Mabry team inside your transformation: architecture, delivery, enablement, and executive cadence, accountable to revenue outcomes.
For: organizations where the transformation is the strategy.
- Embedded delivery & change leadership
- Enablement & capability transfer to your team
- Executive reporting against revenue outcomes
Why ongoing? Because a transformation under board scrutiny needs the people who built the system to stay accountable for it. Signals stay live, governance stays enforced, the executive cadence is held, and the team that designed the architecture answers for the outcome.
Discuss a partnership →Six practice areas. One integrated engagement. Expand each practice for scope.
Full-cycle go-to-market coverage, engaged individually or together, always operated by the people who designed it.
01GTM & Revenue Transformation
+
The operating model for how your company acquires, expands, and retains revenue, designed for the agentic era. We work from your market and your data to a motion your team can actually run.
- GTM operating model & org design
- ICP, segmentation & market architecture
- Positioning, narrative & category strategy
- Pipeline architecture & forecast discipline
- Pricing & packaging strategy
02Agentic AI & Transformation
+
The build practice. We design and ship the agents and automation most firms only diagram. LLM-agnostic and ecosystem-first, architected around your stack. One model provider is pinned per client, so your security team reviews one agreement.
- Agentic AI transformation scoping & phased roadmaps
- AI integration strategy: ecosystem-first, platform-agnostic architecture
- Multi-agent system design & orchestration
- Agent governance, security & human-in-the-loop design
- AI workflow builds across the revenue cycle
- Build-vs-buy evaluation & vendor diligence
03Marketing Transformation
+
Demand architecture rebuilt around signal, not volume, with AI carrying the production load and strategy staying human.
- Demand generation & signal-based outbound
- Brand, content & thought-leadership engines
- Martech stack rationalization
- Account-based orchestration
- Marketing-to-revenue attribution
04Sales Excellence & Enablement
+
Enterprise selling discipline installed as a system: the methodologies enterprise buyers trust, embedded in your process and your tooling, not left in a binder.
- Methodology installation: MEDDPICC, Challenger, Customer-Centric Selling
- Playbook design & deal strategy
- Discovery, demo & technical-selling motion
- Enablement programs & coaching cadence
- Executive deal support
05RevOps & Data Foundations
+
The pipes everything else depends on. We fix these first because agents on bad data fail on schedule.
- Tech-stack consolidation, rationalization & cost control
- CRM & revenue-stack architecture, platform-agnostic
- Data quality, enrichment & governance
- Revenue instrumentation & operating dashboards
- Routing, territories & process automation
06Partnerships & Alliances
+
Ecosystem as a growth channel: built deliberately, operated with discipline, led by a principal who has built and exited companies of her own.
- Partner & alliance strategy
- Ecosystem & channel development
- Co-sell motion design
- Partnership operations & governance
Signal → Route → Act → Measure.
In plain terms: agents watch for the events that matter (Signal), decide who should act on each one (Route), do the work with a human making every send (Act), and log what happened so results are traceable (Measure). The same framework runs every engagement. Expand each phase.
One framework, drawn the way we build it: signal feeds the top of the system, routing and action carry it, and measurement sits at the center of everything.
SELECT ANY PHASE OR SYSTEM BLOCK TO OPEN ITS DETAIL BELOW01 / SIGNALFind the truth
+
Market, ICP, and data reality. What your buyers actually do, what your systems actually know, and where revenue actually comes from. We instrument before we opine: interviews, pipeline forensics, stack and data audit.
02 / ROUTEArchitect the motion
+
The blueprint: positioning, plays, pipeline design, and system architecture (agents, CRM, data, and governance) mapped before anything is built. Every signal gets a route to the right owner or agent.
03 / ACTShip to production
+
Agents, workflows, playbooks, and enablement: built, integrated, and live in your environment. Humans own judgment; agents own throughput. Your team is trained to run it before we step back.
04 / MEASUREProve it, then scale it
+
Revenue instrumentation from day one. We measure against pipeline and bookings, not activity, and expand what the data earns. What doesn't earn its keep gets cut.
Why so many agentic projects die, and how we build so yours doesn't.
- Data before agents. We fix the foundations first. Agents on bad pipes fail on schedule.
- One motion at a time. Scoped, shipped, measured, then expanded. No big-bang transformations.
- Humans own judgment. We architect for governance and oversight, not theatrical autonomy.
- Revenue is the metric. Every build is instrumented against pipeline and bookings from day one.
The pursuit discipline that ships with the system.
The machinery above finds the moment. This is what your team does with it.
Software doesn't close enterprise deals: a disciplined motion does. Every engagement installs the method alongside the machinery: how accounts get opened, how meetings run, how teams get trained, and how forecasts get honest.
01How accounts get opened: pressure, coalition, control
+
Every target account is read through three lenses before anyone reaches out. First, the pressure: the regulatory deadline, executive change, funding event, restructuring, or public commitment that makes this quarter different from last. Accounts are tiered by live signals, never by alphabet. Second, the coalition: champion, executive sponsor, operational owner, economic buyer, and the likely blocker, mapped before the first meeting, with a written point of view on every top-tier account before outreach goes out. Third, control: the specific workflow where the system becomes the account's system of record: the position a competitor can't dislodge later.
- Executive-to-executive outreach on top-tier accounts, written by the person who owns the deal, anchored to one live event and one hypothesis
- Every account brief pairs the claim with the closest analogous proof: same buyer profile, same pressure shape, same outcome
- Watch-outs written per account: procurement shape, incumbent inertia, security-review timing, the pushback most likely to surface
- The wedge is deliberately small: one workflow with real pain, known owners, and proof measurable in weeks
02Discovery before demo: the meeting discipline
+
Meetings open with how the work happens today, where friction shows up, how decisions get documented, what happens after the handoff, never with a product tour. The bridge back reframes the problem the way an executive hears it: not a speed problem, a governance problem across the whole lifecycle. And the close is deliberately low-risk: nobody is asked to replace their world on day one.
- A fixed set of discovery questions every seller knows cold, asked naturally, not recited
- Objections handled in three sentences: acknowledge, reframe, ask. Respectful of the incumbent, clear on the next layer of value
- Stakeholder-specific language. Tap a seat to see how the same system is argued to each:
- The demo is narrated as an answer to what the buyer shared: one concrete workflow end to end, clicks secondary to the business story
03Enablement that sticks: a 30-day operating rhythm
+
Systems fail when the humans around them never change. Every build ships with a 30-day enablement rhythm (20 to 45 minutes a day) that moves a team from sounding prepared to owning the logic. Not a script book: anchor messages with memory hooks, so answers get rebuilt from understanding instead of recited.
- Daily recorded reps with self-scoring on clarity, conciseness, executive tone, and recall
- Compression drills: the same answer delivered at two minutes, then sixty seconds, then thirty
- Full mock meetings: open, discover, bridge, overview, demo setup, pilot close, reviewed for pacing and buyer relevance
- No-notes recaps after every real meeting: who was there, what mattered, what risk surfaced, what happens next
- A weekly maintenance cadence the team runs on its own after day 30
04Forecast and close discipline
+
End-of-quarter signatures are timelines built months earlier, planned backward from the signature date. Qualification runs as a living artifact the whole team updates continuously, not a quarterly ritual performed for a pipeline review.
- Key stakeholders named early (champion, influencer, coach, economic buyer, blocker) and pressure-tested, not assumed
- Leadership engaged with the economic buyer from the second meeting forward, not parachuted in at signature
- Every specialist joins at the moment of leverage: solutions on the business case, product when pilot scope is real, marketing reinforcing the narrative into the account
- Deals advance on evidence (documented pain, confirmed process, papered plan) or they get requalified, not carried
Before you pick a plan.
How is it priced?
By the number of named accounts covered. Every plan is fixed scope and quoted in the first working session, before any work starts.
Can we start with Core and move to Custom later?
Yes. Core and Custom run on the same platform, so moving up adds scope. Nothing is rebuilt.
What does Core need from us to start?
A working session to capture your offers, your markets, and who you sell to, plus the approved templates your team already uses.
What does it connect to?
Your AI workspace, your CRM (write-only), and Slack or Microsoft Teams. See integrations.
What happens if we stop?
Your data and systems are already yours. Offboarding takes minutes, and every step is on your side. Our copy of the work is destroyed and confirmed in writing.
Bring us the motion that matters most.
In one working session, we'll show you what it looks like rebuilt, signal to measure, before you spend a dollar. If we're not the right fit, we'll tell you on the first call.