Build, buy, or operate: how companies put AI agents into a business unit, and where each model breaks
Six ways to put AI agents into a business unit, including AI SDR tools, agencies, GTM engineers, strategy firms, and integrators. What each owns, what each governs, what a security review asks of each, and when each is right.
READ →AI SDR vs outbound agency vs operated platform
AI SDR, outbound agency, in-house SDR, or an operated platform: what each owns, who approves each send, who holds your keys, and the five questions a security review asks.
READ →Where the Mabry Signal Network fits: revenue, marketing, customer success, operations, compliance, finance, people
Seven functions. For each: the signals a governed AI platform watches, the tasks agents run, where the human approval sits, what the platform's rules mean there, and what has to be true in your data first.
READ →Financial Services playbook
A new mandate hits hundreds of covered accounts at once. A regulatory change lands with a compliance deadline, and every institutional account in the book…
READ →Insurance playbook
Renewals defended late, expansion started later. A renewal-heavy book where the expansion conversation depends on catching organizational change (new…
READ →Software & AI playbook
Ten reps covering a market of thousands. A scale-up with real traction and two product lines, where cross-sell depends on timing the team can't manually…
READ →Fintech & Data playbook
Deals that win the business and die in procurement. A data provider selling into banks, where the technical win happens early and the deal then faces a…
READ →AI-Native Startups playbook
Founder-led selling at full capacity. Post-seed, real pipeline, and a founder doing every demo, with the next raise depending on proving a repeatable…
READ →Regulated Enterprise playbook
A board mandate meets a skeptical security team. The board wants agentic AI in the revenue organization this year. Security and legal, reasonably, want to…
READ →Bring us the motion that matters most.
In one working session, we'll show you what it looks like rebuilt, signal to measure, before you spend a dollar on the build.
First session is a working session, not a pitch · Your data never leaves your stack · If we're not the right fit, we'll tell you on the first call.