Where it fits

The same platform, pointed at seven different kinds of work.

The Mabry Signal Network runs one way everywhere: agents watch for signals, route each one to an owner, do the work, and a person approves what leaves. We start with revenue. It pays for itself fastest, the data is already there, and it's where the platform runs in production today. Below: the same platform pointed at the rest of the business, what its rules mean there, and what has to be true first.

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RevenueMarketingCustomer success and renewalsOperationsCompliance and legalFinancePeople

Revenue

Running in production · the flagship
Signals watched
  • Regulatory changes that hit covered accounts
  • Executive moves, funding, M&A at named accounts
  • Deals gone silent, single-threaded, or stalled in stage
What agents do
  • Research the event, check ownership and conflicts, enrich the right contact
  • Draft one message per contact in the team's voice, grounded in the signal
  • Flag deal risk every morning and re-qualify what's stalled
Where the approval is
  • Every send: a rep approves
  • Every CRM write: only after approval
  • No autonomous outreach, ever
What the platform's rules mean here: below your ICP floor the platform says no, on screen, and the pipeline is worked months upstream of a posted RFP, not the week it posts.
What has to be true first: a CRM with ownership on accounts and a stage model the team actually uses. The diagnostic checks both before anything is built.

Marketing

Illustrative · same platform
Signals watched
  • Inbound replies and hand-raises that go unworked
  • Intent surges on named accounts
  • Market events a campaign should respond to this week, not next quarter
What agents do
  • Route every reply to an owner within the hour and draft the response
  • Assemble the campaign brief from the live signal, not the content calendar
  • Write every touch to the ledger so attribution starts at the first impression
Where the approval is
  • Nothing publishes or sends without a marketer's approval
  • Brand and claims rules compiled into the agents
What the platform's rules mean here: drafted, never sent, and every proof point comes from a closed, approved list. No invented statistic reaches a campaign.
What has to be true first: replies and form fills land somewhere an agent can read, and someone owns the response standard.

Customer success and renewals

Illustrative · same platform
Signals watched
  • Renewals with no executive touch in the last quarter
  • Champion departures and leadership changes at customers
  • Usage or engagement drops that precede churn
What agents do
  • Flag at-risk renewals months out, with the reason
  • Draft the executive check-in and the expansion play when a signal opens one
  • Keep the account plan current as the customer's org changes
Where the approval is
  • The CSM approves every outreach
  • Renewal and expansion records written only on human confirmation
What the platform's rules mean here: every renewal fact has a freshness window; past it, the fact is re-verified before it's used, and a contradiction keeps the old value in history.
What has to be true first: renewal dates and account owners in one system, and a usage signal you trust, even a crude one.

Operations

Illustrative · same platform
Signals watched
  • Records that conflict across systems: duplicates, ownership, stale fields
  • Handoffs that stall between teams
  • Vendor renewals and contract dates approaching
What agents do
  • Reconcile records against the system of record and propose the fix
  • Nudge the owner of a stalled handoff with the context attached
  • Prepare the renewal brief with usage and spend pulled from your systems
Where the approval is
  • No record changed without an operator's approval
  • Every proposed fix logged with its source
What the platform's rules mean here: the platform writes new records and reads nothing; a proposed fix is a note for a person, never a silent edit.
What has to be true first: one system named as the source of truth for each record type. The agents can't reconcile against a tie.

Compliance and legal

Illustrative · same platform
Signals watched
  • Regulatory changes and comment periods in your jurisdictions
  • Audit requests and evidence deadlines
  • Suppression and consent changes that must propagate everywhere
What agents do
  • Summarize the change, map it to affected policies and accounts, draft the internal notice
  • Assemble the evidence package from the log: who was contacted, when, why, by which play
  • Enforce suppression across every automation before anyone is touched
Where the approval is
  • Counsel approves every external statement
  • Hard rules compiled into the agents: no unsourced claims, references only if true in the record
What the platform's rules mean here: a source on every fact, a complete log of every action, and an export on request. The evidence package is a query, not a project.
What has to be true first: a written list of the rules an agent must never break, and a suppression list that lives in one place.

Finance

Illustrative · same platform
Signals watched
  • Forecast changes not backed by evidence in the CRM
  • Invoices aging past terms at accounts with open deals
  • Spend on tools and data that no motion uses
What agents do
  • Reconcile the forecast against documented pain, process, and paper
  • Draft the collections touch with the account context attached
  • Report return on go-to-market spend against the full cost of the motion
Where the approval is
  • Finance approves every external message
  • Read-only on the ledger; writes are human
What the platform's rules mean here: a confidence floor. A number below it never reaches a report, and no number appears without a source and a date.
What has to be true first: bookings and GTM spend reported on the same basis, so return on the motion is one number, not a debate.

People

Illustrative · same platform
Signals watched
  • Hiring surges and role changes at accounts and competitors
  • New-hire ramp milestones against the playbook
  • Certifications and training that expire
What agents do
  • Put the playbook in the flow of work: answer the rep's question in the moment
  • Prepare the manager's coaching brief from real calls and deals
  • Flag the expiring credential with the renewal path
Where the approval is
  • Nothing is sent to an employee without a manager's approval
  • No performance judgment is made by an agent
What the platform's rules mean here: the platform never makes a judgment about an individual. It surfaces facts with sources; a manager decides.
What has to be true first: a playbook that exists in writing. The platform can install a method; it can't invent one.

Revenue is running in production. The other six are what the platform does when pointed at that function, drawn from how it behaves, not from client engagements. Every deployment is scoped to the function and the data it may touch, and a person is the only one who sends.

Questions we get asked about this

Do you actually do all seven?

Revenue runs in production. The other six use the same agents, approvals, and log pointed at different signals and systems. Bring one and we'll tell you in the first session whether we've done it before and what has to be true first.

Why start with revenue?

It pays for itself fastest, the data is already there, and the leak can be measured in dollars before any build. Cheapest place to prove the platform before pointing it elsewhere.

Does an agent ever act on its own?

No. Agents read, research, check, enrich, and draft. A person approves anything that leaves the system or changes a record. That rule is built into the platform, not a setting.

What if our data isn't ready?

Most isn't. Each function above says what has to be true first. The readiness assessment tells you how far off you are and what to fix in what order.

Can one function's system feed another's?

Yes. The log is shared. A renewal risk caught by customer success shows up in the revenue view; a suppression added by compliance is honored by marketing the same hour.

Which AI models and tools does it use?

Yours, wherever it touches your systems. The platform's own model layer is provider-agnostic and used only for triage and research; scoring, drafting, and enforcement run without a model at all.

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Start here

Bring us the motion that matters most.

In one working session we'll show you the motion running on the platform, before you spend a dollar. If it isn't revenue, say so. The platform doesn't care, and we'll tell you straight whether we've done it before.

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First session is a working session, not a pitch  ·  Your data never leaves your stack  ·  If we're not the right fit, we'll tell you on the first call.

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